Cologne (Germany), 30 September 2014 – At the end of the first day of Intermot 2014 –the International Motorcycle Fair being held in Cologne (Germany) from 30 September to 6 October – Ducati finally unveiled one of the most eagerly awaited new bikes to go on show there; the Ducati Scrambler brand immediately became the focus of media and public attention, and the undisputed star of this key German fair.
“Presenting the new Ducati Scrambler brand means for us opening the doors to an entirely new, fascinating, and absolutely contemporary world”, said Cristiano Silei, Vice President of Sales and Marketing at Ducati Motor Holding, during the unveiling of the new bikes. “We have reinterpreted an iconic motorcycle, part of our history for more than 50 years, in a fully modern way, designing and building the Ducati Scrambler as if we’d never stopped making it. The four bikes of the Ducati Scrambler family represent starting points on a path to personalization that will make every single Ducati Scrambler a unique, free-spirited bike as individual as the person riding it.
The Ducati Scrambler is a contemporary bike that expresses the pure essence of motorcycling. Tried and tested materials such as the aluminum of the rear swingarm and engine covers and the steel of the teardrop tank and frame are combined with new-generation components such as front and rear LED lighting and LCD “Post-heritage” design gives a contemporary take on the iconic bike built by Ducati back in the 60s and 70s. This Ducati Scrambler, though, is no retro bike: it is, rather, intended to be just how the legendary Bologna-built motorcycle would be today if it.” Ducati had never stopped building it.
The Icon version, in yellow and red, is joined by three others – Urban Enduro, Full Throttle and Classic – each offering its own style and performance-related interpretation of the Scrambler spirit.
The Urban Enduro, with its “Wild Green” paintjob, is for enduro style enthusiasts and ready to switch from city streets to country back roads in an instant.
The Full Throttle is for riders enthralled by the flat-track racing world who have a penchant for pushing things to the limit. And the Classic is for devotees to details and a 1970s look who want the uncompromising riding pleasure and comfort of a modern-day bike.
Seat and tank have been carefully designed to give the Ducati Scrambler appealing proportions. A compact bike, the Ducati Scrambler instills confidence from the very moment you set eyes on it. It’s been sized to make it accessible to all motorcyclists while the long seat maximizes comfort and can also accommodate a passenger comfortably.
An oil and air-cooled L-twin two-valve 803 cc engine powers the Ducati Scrambler; it has an 88 mm bore, a 66 mm stroke and has been redesigned to give smooth acceleration throughout the rev range. Moreover, thanks to a vast range of apparel and bike accessories, to be presented in November, the Ducati Scrambler offers a virtually unlimited range of exclusive personalization and lifestyle options. While the majority of the automotive industry seems to be heading towards ever more futuristic designs and ideas, it is a breath of fresh air to see the motorcycle industry may just be heading in the opposite directing. Companies like Royal Enfield and Triumph have been producing modern motorcycles with the aesthetic appeal of classic, even vintage designs for years, and with Ducati joining the mix perhaps this is sign of a new development in the motorcycle market? Let’s hope so.